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| The 2006 Saturn Aura |
by Beth HOLLIS
Saturn was created with one simple philosophy- put people first! The
mission was clear—create a different kind of car company; one with a singular
focus—people. They set out to create a company that was dedicated to finding new ways
for people to work together to design, build and sell cars. And they've done just that.
Since the birth of Saturn Corporation in January of 1985 to now, the Saturn product, sales
experience and service experience is about our employees and our customers, our people.
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| The 2006 Saturn Aura |
Our famous no-hassle, no-haggle pricing policy was the start of our pleasant, enjoyable
shopping experience. At West-Herr Saturn of Orchard Park and Saturn of Clarence the
commitment of our employees to deliver the best car buying experience a customer has ever
had is unparalleled. Our sales consultants are here to provide our customers with their
wants and needs in a vehicle in the most efficient and professional manner. They take
great pride in satisfying each and every one of our customers. There is always an energy
in the dealerships when an individual or a family is picking up their Saturn. The team is
as excited for the customer as the customer is to be driving away in their brand new
Saturn. It's a phenomenal feeling when you've been able to help someone with such a
significant decision. In the beginning, Saturn Corporation established five core values:
Continuous Improvement, Commitment to Excel, Customer Enthusiasm, Teamwork and Trust and
Respect for Each Individual- as the foundation from which to build it's company. Today, at
both of the West-Herr dealerships, they are the guiding force of all of our decisions.
They are as strongly adhered to in our day-to-day operations as they were when we first
opened the doors. They enable us to always live up to the Saturn philosophy of putting
People First!
Over the years Saturn, both corporately and locally, has been awarded honors by many
organizations for our honesty, integrity and superior customer satisfaction. Most
recently, the hype surrounding Saturn has expanded to include product- and we couldn't be
more excited. Not only has the stylish yet economical Saturn Ion exceeded our customer's
expectations but the 250hp Saturn Vue is safety, performance and fun wrapped up into an
adaptable SUV for every lifestyle. When the 2005 product arrived we couldn't get the word
out fast enough- and now, well, we're nearly speechless with the unbelievable products
Saturn is about to unleash. Our all new 7 passenger Relay is the first family utility
vehicle that truly offers something for everyone in the family without the slightest
compromise of our people first philosophy in quality, safety, performance, and economy.
And in 2006 - the Sky is truly the limit for Saturn. If you haven't had the opportunity to
take a peek online at the new roadster set to hit showrooms in early 2006, make a point to
visit us at the Erie County Fairgrounds on August 13th and 14th, where it will be making a
live appearance - and be prepared to be blown away. With the launch of the Sky comes a new
design philosophy for Saturn called the "technical harmony," combining a crisp,
clean exterior with a charismatic, flowing interior. This exciting new design represents
only the beginning of Saturn's renaissance. Later in '06 we will see the new mid-size
sedan, the Aura and again- WOW. The Aura maintains all that has made Saturn the brand that
it is but delivers top-notch luxury! It has the styling and performance that will be
desired by the masses.
With all of the exciting new products designed to add panache to the Saturn brand, one
thing remains at both Saturn of Orchard Park and Saturn of Clarence—we have, and
always will, put People First!
Beth Hollis is the General Manager for Saturn of Orchard
Park.
