|Cheryl Carr||Bob Carr|
When Cheryl and Bob Carr decided to start a new type of communications company in 1994,
they knew it would take considerable effort to build an award-winning marketing
But taking risks and operating the professional services firm with discipline and vision are the main reasons why Carr Marketing Communications in 2004 is celebrating its 10th year of success and growth.
What began as the first firm in the area to promote the business advantages of using integrated marketing communications within a "virtual office concept," has evolved into a nationally recognized strategic marketing communications consulting firm.
Today, Carr helps senior executives use the best qualities of strategic planning, marketing and public relations to successfully build and protect long-term brand value for their businesses and organizations.
Among its clients are several prominent regional and national organizations such as the Albright-Knox Art Gallery, North American Health Plans, the Western New York Association of Homes and Services for the Aging, Western New York Asset Management, MusicalFare Theatre and Appalachian Regional Healthcare, based in Lexington, KY. Other clients have included 3M, Citibank, the Buffalo Niagara Medical Campus, Beechwood Continuing Care, American Ref-Fuel, and BlueCross Blue Shield of Western New York.
Carr's unique business proposition is based upon the ability to challenge clients to think and act strategically. The firm's philosophy is focused on the fact that strategic thinking is critical to building brand value in a rapidly changing world. These beliefs produce results: Carr wrote the marketing plans for two of Inc. magazine's top 500 fastest growing companies.
Because of its stated business beliefs and adherence to proven, proprietary processes, Carr experienced 40% growth in revenues in 2003 and its best first quarter ever to begin 2004. Over the past three years, Carr also became the only communications firm in Upstate New York to capture the prestigious Gold Quill Award for Excellence from the International Association of Business Communicators (IABC) and the Bronze Anvil from the Public Relations Society of America (PRSA) in the same year. This year, it has been named the winner of the Amherst Chamber of Commerce Commitment to Excellence Award for Family Owned Business.
Carr has also demonstrated a great commitment to the community. The firm's marketing consulting services have helped to advance Catholic Charities, the Amherst Chamber of Commerce, the New York Special Olympics Summer Games, Junior Achievement of Western New York, the Buffalo and Erie County Historical Society, and the Jewish Community Center.
The Carrs are proud of the legacy they've built in Western New York. It has required fortitude to beat the odds usually associated with small business survival rates - only five percent of small businesses survive past the fifth year of operation.
"In an ever changing world, clients are looking for strategic thinking to build and protect their unique brand value," said Bob Carr, president. "We've been able to do that with our special blend of strategic planning, marketing consulting and public relations - and we look forward to doing so for years to come."
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